MEDIA RELATIONS SUCCESS
Joseph has cultivated relationships with reporters and news organizations at the local and national level. Through proactive media outreach, he has generated consistent headlines for clients and employers, and helped them strategically amplify news coverage for the broadest reach. Here are some examples of success from his media relations portfolio.
PRINT MEDIA PLACEMENTS
DEVICE DESIGNED BY UNIVERSITY OF ST. AUGUSTINE PROFESSORS HELPS AMPUTEES LEARN TO RUN OUTSIDE
Front page story in St. Augustine Record
Joseph worked to establish a relationship with the local newspaper in St. Augustine, which featured this front page story about a device that faculty members invented.
A DEGREE IN TENACITY DESPITE CANCER PROGNOSIS
Front page feature: OC Register
Joseph built a relationship with this student and worked with OC Register reporters on this feature story. What would you do if you were told you had only nine months to live? Travel? Kiss your secret crush? Give everything to loved ones and/or strangers? How about this: Study for your MBA.
BRANDMAN GRAD, 64, COMPLETES JOURNEY FROM BEHIND BARS TO SOCIOLOGY DEGREE
Front page story in the Daily Pilot and feature story in the LA Times
Reporter Alex Chan, who writes for the LA Times and Daily Pilot, visited the Southern California Commencement ceremony for Brandman University for this story and feature photos about a 64-year-old graduate who has had quite the journey, from prison to college grad.
MOBILE BACHELOR'S DEGREE
Feature story: Inside Higher Ed
Joseph pitched writers at IHE with this story as part of a communications campaign in support of the new program. Brandman University goes all-in with a competency-based bachelor's degree that is online, available on a tablet, and not based on the credit hour. Its projected price tag? $10,000.
AFTER CANCER DIAGNOSIS, MAN DIVES INTO HIS STUDIES
Front page story: OC Register
Follow up story in OC Register that Joesph arranged. Two years ago, Brandman University created a scholarship named for Bryan Fazio, a Navy veteran and MBA student who finished his studies despite a fatal cancer diagnosis.
BRANDMAN UNIVERSITY, CBE PIONEER, OFFERS ADVICE ON PROGRAM DEVELOPMENT
Feature story: Education Dive
Brandman University Chancellor Gary Brahm has overseen the development of one of the few competency-based programs to secure access to federal financial aid and he identifies four critical elements of the MyPath program.
BRANDMAN RANKED 8TH BEST ONLINE UNDERGRAD PROGRAM IN U.S.
Feature story: OC Register
Irvine’s Brandman University has been ranked the No. 8 best undergraduate program in the nation for online education by U.S. News & World Report, the only Orange County institution to crack the magazine’s top 100 list.