JOSEPH COCKRELL
Joseph Cockrell, a former journalist, has seamlessly transitioned into a distinguished career as a strategic communications leader. Leveraging his early background as a reporter and broadcast news producer, Joseph has showcased his multifaceted expertise as a skilled writer, storyteller, and media relations professional. His ability to harness compelling narratives for both internal and external audiences is underscored by his track record as an award-winning video producer, demonstrating a keen eye for impactful editorial content.
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In addition to his prowess in content creation, Joseph has directed the development and execution of organization-wide marketing and communication strategies. His approach involves crafting comprehensive plans that align seamlessly with key business objectives, ensuring a measurable return on investment.
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Throughout his career, Joseph has demonstrated a creative acumen that breathes life into brands through innovative approaches across diverse channels including digital, mobile, social, and traditional media. As a dynamic team leader, he excels in clearly articulating communication strategies to stakeholders within complex organizations, fostering alignment towards shared goals.
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With over a decade of experience in C-suite communication management, Joseph serves as a seasoned counselor to senior leadership. His role as a creative problem solver has been particularly evident in guiding organizations through reputational challenges during crisis situations, such as high-profile litigation, where he ensures that solutions align seamlessly with execution to achieve targeted outcomes.
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Currently, Joseph holds the position of Director of Communications and Media Relations at International Education Corporation (IEC), overseeing prominent entities like United Education Institute, UEI College, Florida Career College, Sage Truck Driving Schools, and U.S. Colleges. Prior to this, he served as the Executive Director of Communications and Media Relations at the University of St. Augustine for Health Sciences and held communication leadership roles at Brandman University, West Coast University, University of Phoenix, UNLV, and Marquette University.
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Joseph's commitment to community involvement is evidenced by his service as an elected member of the Board of Directors of the Boys & Girls Club of Orange County from 2013 to 2018, where he chaired the marketing committee. His academic journey includes Bachelor of Arts degrees in communication studies and performing arts, a Master of Arts degree in strategic communications, and his ongoing pursuit of a Juris Doctor degree at the JFK School of Law.